Cardinal Basketball

UofL Strikes New 10-Year, $160 Million Deal With adidas

Chris Humphrey

During Thursday night’s annual 50-yard-line dinner University of Louisville athletic director Tom Jurich shared some big news.

UofL has reached a new deal with longtime partner adidas. The new deal is for ten years $160 million, which is the largest adidas deal in the nation and ranks fourth overall among any apparel agreement in college sports.

UofL’s precious deal with adidas was for five years and $39 million. That deal is set to expire at the end of the academic year. Tom Jurich is expected to officially make the announcement on Friday.

JD Coffey

JD Coffey joined on as a contributor for in June of 2011. He’s a frequest on-air contributor for Cards Radio 790 WKRD. Follow JD on Twitter @JD_Coffey.

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