The folks at the Emory University Sports Marketing dept. are back again this year with their annual College Basketball Fan Equity Rankings. For the second consecutive year, the formula used by Emory has revealed that the University of Louisville men’s basketball program has the best fan base.
According to Emory’s published report, their rankings based on a statistical analysis of self-reported revenue data. They create a statistical model of revenue as a function of team quality (winning percentage, NCAA tournament qualification, etc.) and market potential (conference affiliation, median income, area population, number of students, etc.) and then compare the model’s prediction to the self-reported revenues.
Duke climbed this year from No. 2 to No.3, jumping ahead of Arizona. Kentucky once again finished in seventh place. I’d be lying if I said i fully understood how this study was put together, but as you could expect, I love it.